If we oversimplify it, machine learning is a technology and artificial intelligence is its application to mimic human behavior.
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In case of Bitskout we use ready made artificial intelligence models to analyze images, videos, text and etc. In case of project management you can use AI to automate repetitive tasks or implement more intelligent logic. The key value of AI is the ability to look "under the hood" of the content, understand what content is and make a decision